investors Bank / Source: nj Devils campaign

Source Communications, Investors Bank’s agency of record, inked a deal to make Investors the Official Bank of the New Jersey Devils. To announce the new partnership, and promote their new Devils checking account, the client wanted a memorable TV spot and subsequent campaign. We worked alongside the agency’s lead ACD to concept, write, and storyboard a range of ideas. The end result was this funny spot produced by Source that stars both the Devil’s mascot and goalie.