investors bank / SOURCE: pHIL & bOOMER CAmpaign

Through our relationship with Source Communications (the agency of record for Investors Bank) we had the privilege of teaming up on a variety of projects including the concepting and writing of these two great TV spots (“Connect with the Pros” and “Every Step of the Way”) featuring NY football greats Phil Simms and Boomer Esiason. The commercials aired across the NYC metro market and the campaign (including social/digital content, branch assets, OOH, etc.) helped positioned the bank as a leader for business banking across the tri-state area.