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Just dough it

Being the first to bring the cookie dough craze to the Jersey Shore, Just Dough It had a lot of things going for it, but with little more than a clip art logo on a window, they were in serious need of a look and feel that would help them connect with their local market.

After meeting with the owners and learning their story, we set out to build them a brand. Their goal of bringing cookie dough and other creative desserts to the shore led us to their tagline “desserts that make waves.” From there we went to work on a logo, color palette, and iconic visuals that could help connect cookie dough to an entire beach culture. The client loved their new logo and theme so much, we had the privilege of assisting them with everything from truck wraps and signage to brochures and social ads. We loved seeing the way this brand came to life. Have a business that needs a brand overhaul? Give us a call.

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